Customer Stories: FinTech for Gen Z
We developed over 100 features for a values based FinTech app to capture the Gen Z market and created custom, edgy illustrations to capture market attention.
About The Project
This fintech startup that had just received funding. They needed to make some key decisions for the foundation of their app. Our tech and product teams stepped in to facilitate workshops to prioritize and document features while also conducting API research to make technical recommendations on which APIs to use while our design team crafted custom designs.
The startup team worked alongside us in the workshops week-over-week to define and prioritize 8 Product Requirements Documents consisting of over 100 features. We concluded our work with a level-of-effort to develop the application along with a price tag to let their team know exactly how much it should cost to develop their product.
What We Did
Facilitated roadmap development and feature prioritization for handoff to development, explored custom designs to set Allio apart.
Outcomes
100+ feature definitions, API research, tech recommendations, user flows for the application, custom design and illustration.
Client
Fintech startup with $5M ready to go to market with an app that offers retail investors a safe way to invest traditionally as well as in crypto.
Delivery Time
6-weeks