Company
Company
OUR MISSION
To help the world stay inclusive and human.
Why Predictive UX
We believe in our commitment to diversity and inclusion.
Founded in 2016, Predictive UX is a systems strategy and design consultancy that helps organizations align insight, intent, and execution before they build.
Our goal is, and has always been, to been to focus on people-first technology by supporting fair and inclusive digital experiences. To achieve this, we foster a culture that values and celebrates diversity. Our unique perspectives fuel our innovation and strengthen our connections with clients and communities.
This will always be who we are and how we show up in the world. We don’t chase hype. We build what lasts.
Our Core Values
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Design for all
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Create the future responsibly
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Make a positive impact
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Drive value for users and businesses
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Do more good than harm
- Bridge the digital divide
LEADERSHIP
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Karen Passmore
Chief Executive Officer - LinkedIn
Predictive UX is led by Karen Passmore, a strategist, technologist, and product design leader with a reputation for asking the hard questions, aligning stakeholders, and getting to clarity fast.
With nearly 30 years of experience in UX, information architecture, AI strategy, and product design, Karen has advised Fortune 100 companies, startups, and nonprofits on how to turn complexity into opportunity.
She works with a network of seasoned collaborators in UX, content strategy, research, product, and full-stack development depending on project scope and client needs.
WHAT DRIVES US
We have the ability to help millions of people have better experiences online.
PAST INITIATIVES
Predictive UX has contributed to several initiatives exploring equity, ethical tech, inclusive design, and sustainability, such as DEI by Design, Hexagon UX, Xafe Spaces, and The Plastic Ocean Project.