We believe in protecting and nurturing the human experience in physical and digital spaces.


To make data useful and actionable.


Karen Passmore - CEO


Karen Passmore | LinkedIn

Chief Executive Officer
Hire Me to Speak

Karen is the founder and CEO of Predictive UX and has over 25 years of experience leading app design and content management initiatives for enterprise organizations and startups. She has personally worked with over 100 companies as a product strategist, user experience designer, developer and analyst to bring to market custom data-rich enterprise applications, intranets, and SaaS products. Her experience has provided the unique opportunity for Karen to work in various sectors, including healthcare, energy, fintech, pharma, manufacturing, telecom, real estate, security and the Federal government. Karen has developed her own DEI by Design methodology, authored courses on data-driven design, and is a speaker and trainer on user experience design for data-rich applications, DEI product strategies, and actionable data. Her knowledge and expertise has positioned her to do innovative work across her career on projects for a broad spectrum of organizations, to include PwC, U.S. Citizenship and Immigration Services (USCIS), Caterpillar, Liberty Mutual, USDA, National Park Service, National Geographic, Red Hat, AARP, Sprint and more.

Steve Stesney - Data Lead


Steve Stesney | LinkedIn

Data Practice Lead

Steve is the Data Practice Lead at Predictive UX. Steve specializes in data product design with an expertise in knowledge graphs and graph database driven products. Steve brings a wide range of management, operations, and strategy skills to the table having served in a variety of product and business roles in the public affairs, higher education, online media, and social marketing industries. Before joining Predictive UX, Steve was the Director of Client Technologies at the DCI Group where he oversaw the data and development teams and created new data platforms, products and services. In this role, he combined the latest data extraction and natural language processing technologies with machine learning, graph databases, and knowledge graphs to extract value out of internal and external data sources. Prior to the DCI Group, Steve led multiple products from idea to launch for Sage Publications, including a statistical data, research, and visualization platform, a political data and visualization platform and an award-winning political intelligence data platform. The products Steve managed were featured in the NY Times, CQ Press, Mashable and Wired and one platform was a finalist for a SIIA CODiE Award in the general reference category.

Jen Segovia - UX Lead


Jen Segovia | LinkedIn

UX Design Lead

Jen is our resident Design Lead and joined Predictive UX from Deloitte to grow a world-class digital design team. Under her leadership, our team of researchers, designers and creators are the people designing new experiences for Fortune 500 companies and disruptive startups. During her time with Predictive UX Jen has spearheaded UX design and research in fintech, healthcare and B2B SaaS solutions. She is a thoughtful and focused leader who brings out the best qualities in each of our team members. Jen is also an entrepreneur herself and co-owns and operates a sustainable cutlery business. Jen is a business-oriented product design leader with experience and expertise in all facets of user centered strategy, research and design. She is a data driven decision maker that relies on both qualitative and quantitative research to solve complex problems and achieve business and financial goals for clients.



Shawn Roberts, PhD

Shawn Roberts
PhD, Data Scientist


Shawn Roberts
PhD, Data Scientist



Shannon Steimel

Shannon Steimel
Sr. UX Designer


Shannon Steimel
Sr. UX Designer



Ellie Passmore

Ellie Passmore
UX Researcher, UX/UI Designer
Linguist, SPSS, CITI Certified


Ellie Passmore
UX Researcher, UX/UI Designer, Linguist
SPSS Experience, CITI Certified



Kyle Cyree

Kyle Cyree
Sr. UX Designer, Bitcoin Expert


Kyle Cyree
Sr. UX Designer, Bitcoin Expert




We have the ability to help millions of people have better experiences online.

Grow Your Career
We believe in helping you succeed at PUX and beyond.
Do What You Love
We've known for a long time that happy people do the best work
Keep a Global Perspective
Our work impacts the world-at-large and we take that seriously
Make Great Friends
We are a remote-first company and take great care to nurture our team on video and off

Why Predictive UX

Our vision is to be the human heartbeat in technology by pioneering inclusive and innovative digital experiences for everyone. 

Predictive UX works from a place of mindfulness, balance, and reflection. We read, investigate, and engage in deep discussions about the world and the impact of technology in our lives. We respect the human in human centered design and believe our work should start and end with the experience of being human in mind.

We Believe in Our Commitment to Diversity and Inclusion

At Predictive UX, we're committed to an inclusive culture that encourages, supports, and celebrates diversity. Our differences drive our innovation and better connect us to the clients and the communities we serve.

Our Core Values

  1. Design for all (insist on diversity, equity, and inclusion)

  2. Create the future responsibly

  3. Make a positive impact

  4. Drive value for users and businesses

  5. Do more good than harm

  6. Bridge the digital divide

Illustration of a Diverse Group of Women from Predictive UX Who Work in Technology

DEI by Design

We care about the human experience.

Predictive UX has created DEI by Design, a methodology and framework for scoring digital products and tech teams on diversity, equity and inclusion.  

But that's just one part of our story. We support DEI within our own doors by:

  • Teaching our DEI by Design framework and methodology to our team members and helping them deliver DEI by Design to our clients
  • Attending code showcases at high schools to support and champion high school coders
  • Providing mentorship and training for designers and developers who are new to the industry - we have hired folx who are fresh out of bootcamp, high school and in the midst of a career transition to IT 
  • Sponsoring Hexagon UX, a community supporting womxn and non-binary folx in UX
  • We recruit from a diverse array of resources, cities and countries to ensure we have a truly global team who truly represent  

Learn More


Counting trash
Team Goodie Bags
Team in Arlington
Ellie in Arlington
Team Photo Shoot
Screen Shot 2022-03-22 at 4.40.24 PM
Team Tower of Power Workshop
Team Holiday Party
Cleaning River Trash