Our mission was to simplify the mortgage listing experience and reduce transaction friction by designing a secure, user-friendly platform that optimizes data for buyers, sellers, and agents.
About This Project
Predictive UX was engaged to lead UX, product design, and development for a new digital mortgage listing experience to simplify home financing discovery and comparison. We worked closely with the client’s internal teams and partners to define key features and design intuitive workflows that integrated listings, lender tools, and partner services into a cohesive, user-friendly platform. As part of the broader product strategy, we also integrated AVM (Automated Valuation Model) data to surface dynamic home value estimates, empowering users with transparent pricing insights early in their search journey.
Client
A real estate and mortgage technology company focused on optimizing data to streamline home transactions through digital innovation, including listings, lending, title, and fraud prevention solutions.
What We Did
Led user experience design, product definition, and development for a digital mortgage listing platform, including listing comparison features, enhanced filtering, and embedded partner tools. Led design, engineering, deployment, and production support.
Outcomes
An innovative tool that streamlined mortgage discovery and comparison, supporting end-user decision-making and partner integration. Laid the groundwork for a scalable listings platform with embedded value-added services and enhanced monetization potential.
First-time Home Buyer Journey Map
The Challenge
Homebuyers often face fragmented experiences when browsing listings and estimating affordability. Existing platforms lacked clarity, failed to surface relevant comparisons, and siloed key tools like mortgage calculators and agent recommendations. The client needed a cohesive experience to:
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Support side-by-side listing and lender comparisons
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Display real-time, trustworthy home valuations using AVM
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Help buyers make faster, more confident decisions
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Increase engagement and lead generation across products
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Lay the foundation for monetization through partnerships and embedded tools
- Integrate real estate agent data and content
Property Value Calculator designed and developed by Predictive UX
We partnered closely with the client to design, build, and launch a next-generation mortgage listing platform that combined real-time home valuations, financing tools, and partner services into a single, seamless user experience.
Our team led the initiative end-to-end—from concept to deployment—integrating AVM data, refining product features, and aligning the experience with both user needs and monetization goals.
What We Did
- Led product and project management across the full product lifecycle
- Conducted user journey mapping to identify friction in mortgage discovery
- Designed the listings experience, including AVM integration and rate estimation tools
- Developed responsive UI components and interactive prototypes
- Led engineering to implement, test, and deploy the platform
- Aligned stakeholders across product, design, and partner teams
Deliverables
- End-to-end mortgage listing platform with embedded AVM and lending tools
- Responsive UI designs for listings, comparisons, agent CTAs, and mortgage calculators
- Product requirements, epics, and user stories for phased implementation
- Fully developed front-end components and production-ready code
- Deployment support including QA, bug resolution, and feature validation
Impact
- Launched a unified platform that helps users compare homes, understand value, and estimate loans in real time
- Increased platform engagement and lead conversion by reducing friction in the buyer journey
- Provided the foundation for future monetization through lender and agent integrations
- Demonstrated the client’s innovation in real estate tech by combining listings, lending, and data-driven guidance in one experience
READY TO BRING YOUR VISION TO LIFE?
Whether you're building from scratch or reimagining an existing platform, our team can help you move faster with clarity and confidence. Speak with Karen to explore how we can support your UX, product, and strategy needs.
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Karen Passmore
Product Manager, Strategist, UX/UI