Wow Your Audience

When you get people's attention, make sure you know how to turn that moment into an opportunity

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Researching Attention

Each company will have different things they want to test, but you can learn a lot from these three tests.

1
5-Second Test
This is as simple as it sounds, but it is quite revealing. During this type of test we track what users remember after viewing your app for 5-seconds.
2
First Click Test
We observe user behavior to see where users are going to click first and then we follow-up with a survey or interview to fully uncover why.
3
A/B Test
Test a control and a variant with some changes to the most important part of the experience to see what converts better.

Try this quick test

You will look at the cat first, the headline second and this text last. Why? Because humans are drawn to faces :)

With only seconds of time to grab a users attention, why would you risk wasting it? Once a person decides to abandon your app or website, it is very unlikely they will return. That makes the first impression critical to your business. To help our clients make a good impression, we employ a variety of research methods and Design Thinking strategies to ensure we are building the right product experiences at the right moment in the user journey to help you avoid abandonment issues.

But that still begs the question: What about those first few precious seconds? How do you know that your users are going to respond well to what they see and then make a decision to stay on a page, take a specific action, sign-up or join? The answer lies within iterative design and user testing. We employ three specific methods to quickly give us insights: 5-second test (user recall), first-click test, and A/B testing.

What Test is Best

When you really want to test the experience of your product

SCENARIO AND TASK STUDY

Best for

  • Validating product-market fit
  • Validating ease of use and learnability
  • Uncovering cognitive strain

Duration

  • 4-6 weeks on average

Requires

  • At least 5 participants
  • Concept or live product to test
  • Scenarios and tasks with pass/fail results
  • Facilitator/moderator
  • Note taker/observer
  • Time to absorb, analyze and deduce
  • Time to update design and re-test
  • Best if conducted iteratively

Outcomes

  • User pains and needs
  • Areas of confusion
  • Opportunities to improve UX
  • Product vetted by users
When you want to see what gets a user to click

ANALYTICS, HEAT MAPS, FIRST CLICK, A/B TESTING

Best for

  • Validating call to action placement and design
  • Validating what makes users take action
  • Uncovering what turns users off
  • Uncovering trust issues
  • Uncovering what grabs a user's attention
  • Seeing where users are really clicking or hovering and expecting to click

Duration

  • 6-weeks on average

Requires

  • Analytics on current behaviors
  • Heat map product installed
  • At least 5 participants to start (you will test later at-scale)
  • Concept or live product to test
  • Specific goals (get users to download an app)
  • User Research Facilitator/moderator
  • Research Note Analyst/note taker/observer
  • Time to absorb, analyze and deduce
  • Time to update design and re-test
  • Best if conducted iteratively
  • Best to start small, secure a new pattern, and then test at-scale with A/B testing

Outcomes

  • Validated calls to action to get the click
  • User mouse tracking
  • User mental models
  • User desires
  • Areas of mistrust and brand erosion
  • Science-backed decision-making
When you want to get to know your users

FOCUS GROUPS, SURVEYS

Best for

  • Getting psychographic and demographic information about users at-scale
  • Getting a baseline System Usability Scale (SUS) score for an existing product if a demo is part of the focus group or users are given a chance to interact with a product before taking the survey
  • Validating assumptions about your target audience
  • Uncovering topics and terminology 
  • Uncovering current real-world behaviors
  • Finding out the high-level customer journey
  • Collecting qualitative and quantitative data across a large sample of your target audience
  • Comparing large-scale responses by segment, region or other persona attributes
  • Setting a baseline benchmark and re-assessing after improvements are made
  • Inputs into initial personas and customer journey maps

Duration

  • 4-weeks on average

Requires

  • 20+ participants, the more, the better
  • Specific data points to collect
  • User Research Facilitator/moderator
  • Research Note Analyst/note taker/observer
  • Time to absorb, analyze and deduce
  • Time to assess results and document findings

Outcomes

  • Initial Personas
  • Initial Customer Journey Map
  • Terminology with affinity map noting how many times key terms are used to describe something
  • Qualitative and quantitative data

Schedule a Quick Call With a UX Expert

We'll help you find the right test for your needs and budget

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Predictive UX is for people-first organizations designing the future of AI + human interactions. Predictive UX named on Inc 5000 as one of the fastest growing companies in the US.

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