Maeve Edstrom, Content Development

Maeve is a content professional with over 15 years of experience leading content, user experience design, branding, information architecture and user research initiatives. She's served clients in both private and public sectors across education, healthcare, government, non-governmental organizations, construction, consumer goods, banking, travel, and manufacturing. She is an enthusiastic content and design thought leader that initiates change and establishes best practices within organizations.

CONTENT SKILLS

Content Strategy, Branding & Identity Development, User Experience, User Research, Information Architecture, Customer Journeys, Site Planning, Taxonomy Development, Strategic Planning, Content Development, Business Writing

TECHNICAL SKILLS

Adobe Creative Suite, Sketch, Invision, Figma, Balsamiq, Optimal Workshop, Loop11, PoolParty, LucidChart, JIRA, Weebly, Emma, Tableau, Bootstrap, D3 Charting Libraries, ARC GIS, Leaflet

EDUCATION

Master of Science, Information Management, University of Washington
Bachelor of Fine Art, Communication Design, University of North Texas

PROFESSIONAL EXPERIENCE

2020 – 2023 | Seattle, WA
Director of User Experience

Lead strategic planning and design of new products and features that align with the company initiative of transitioning from a single-product SAAS company to an enterprise suite of capabilities connected through a data-first platform
Provided strategic planning and product/persona insights for cross-functional initiatives that impact and shape branding, lead generation processes, and customer onboarding services
Collaborated with customers to gather requirements for new products, solicit feedback on products in development, and find
opportunities for continuous improvement once the product has been deployed
Spearheaded the planning, execution, and evaluation of product and user research including usability studies, user accepted testing, interviews, persona development, surveys and more, followed by presentations of findings to executive leadership

2019 | Seattle, WA
UX/UI Designer

Design/Build lead for an online educational therapy portal for children
Developed wireframes and prototypes using findings from user research
Evaluated the effectiveness and appeal of the UI through a focus group
Collaborated with the product manager to define and prioritize service design needs between the web portal, email communications, and a HIPAA-compliant surveying software
Conducted usability testing and participant observation with parents and children to inform and improve customer experience

2015 - 2018 | Seattle, WA
Information Design Manager

Established and led a user-centered design practice area to support the development of digital reporting applications for clients
Hired and managed a junior designer, focus areas included art direction, project management and mentorship.
Led several project-based teams, managing work distribution, budget and client relations
Planned the design and development for websites and web applications for global and local audiences
Wrote instructional UX for data-driven web applications used for internal reporting and analysis
Designed visual data solutions using W3C accessibility standards
Supported business development and won projects through RFP procurement and client retention

2012 – 2015 I Austin, TX
Creative Director

Led branding and identity initiatives for a variety of small businesses in retail, manufacturing, services and non-profits
Managed projects, client relations and business development