Karen Passmore Headshot 500x500

Karen Passmore

CEO — Raleigh, NC

Karen Passmore, founder and CEO of Predictive UX, is a visionary leader with over 25 years of experience in designing and developing user-centric data and AI solutions for a wide range of sectors including healthcare, education, and finance. She is a prominent advocate for inclusive design, having developed her own DEI by Design methodology, and is dedicated to empowering organizations with ethical and accessible technology strategies.


Karen Passmore is the CEO and founder of Predictive UX, a company at the forefront of integrating human-centered design with cutting-edge AI and data science. With over 25 years of experience, she excels in developing inclusive design frameworks and advancing the creation of user-centric, data-rich enterprise software, knowledge and information systems, and SaaS products across diverse sectors, including healthcare, education, and finance.

Her leadership is marked by a deep commitment to ethical technology, championing inclusive design to democratize user-friendly tech in underserved communities and driving innovative solutions that blend user research with data-driven design. Karen's vision has propelled Predictive UX to become a beacon for organizations seeking to navigate the complex interplay between technology and the human experience, ensuring that their AI investments are inclusive, equitable, and impactful.

Examples of Karen’s impact through Predictive UX include:

  • Developing a proprietary DEI by Design methodology that revolutionizes how digital products are scored and improved upon in terms of diversity, equity, and inclusion.
  • Leading workshops and authoring courses on data-driven design and inclusive design, imparting her knowledge to both clients and the design community to foster environments that prioritize user experience and accessibility.

Beyond her corporate role, Karen is a thought leader and speaker, advocating for the transformative power of inclusive design in tech. She mentors the next generation of designers and developers, ensuring that the digital future is shaped by a diverse range of voices and talents.


UX of Knowledge Graphs: How to Make Sense of All That Data!,” Predictive UX, February 2022

Panel: Data User Experience - An Introduction,” Data Mesh Radio, December 2022

Use Instructional Text,” Predictive UX, February 2022

Which Button Colors Convert Best on Your CTA?,” Predictive UX, March 2018

Using Persuasion in UX Design,” Predictive UX, March 2018


Addressing Colorism in AI,” Predictive UX, November 2023

AI for Students with ADHD: Revolutionizing Learning,” Predictive UX, November 2023

Stop tech giants from abusive password...,” Predictive UX on LinkedIn, November 2022

DEI by Design: 4 Types of Unconscious Bias,” Predictive UX on LinkedIn, March 2022

Data Driven Design for Enterprise Organizations,” Predictive UX, February 2022

UX Design: Knowledge Graphs and Enterprise Search,” Predictive UX, December 2021

You Say DEI, But Does Your Product Measure Up?,” Predictive UX on Medium, October 2021

ASL DEI: Are You Designing for All Humans?,” Predictive UX on Medium, October 2021

Why Girls Need to Dominate Social Media,” Predictive UX on LinkedIn, May 2019

How UXPin Won Me Over,” Predictive UX on Medium, November 2017

3 Tips to Becoming a Better Storyteller,” Predictive UX on Medium, January 2017


Data Insights Engine,” Enterprise Search & Discovery, November 2022

Design Thinking for Graph Data,” Neo4j, June 2022

What's Your Product Inclusivity Score?,” The Forum on Workplace Inclusion, April 2022