Ellie Passmore

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Predictive UX Since 2020

Favorite Apps


Technical Skills

UX Design
UI Design
Information Architecture
User Research
AI and Linguistics

UX Writing
Design Thinking



UX/UI Designer, Researcher, Linguist

Remote | Eastern Time

Ellie is a UX/UI Designer, Researcher and Linguist with deep insights into human and cultural behavior as well as qualitative and quantitative research. She is adept at user research, wireframing, creating personas, sitemaps, user flows, and clickable prototypes. Her experience in linguistics makes her an excellent fit for language-centric work, culturally sensitive initiatives, AI, ethics, machine learning, content- and data-rich projects.


Graduation Cap   EDUCATION

  • BA, Psychology and Anthropology, Summa cum laude, UNCW


  • Google UX Certification, 2022
  • CITI Certification in Social & Behavioral Research, 2021
  • UX/UI Specialization Certificate, CalArts, 2020

Google Translate   LANGUAGES

  • English: Native speaker
  • German: Fluent, able to transcribe text

Ellie Passmores Recent Work

Virtual Gallery App Design by Ellie Passmore

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Deep research

Ellie has conducted intensive research across various scenarios and verticals

Highlights from her recent work:

  • Rhetoric of the coronavirus: A survey of covid-19 lexical items by political leanings and age cohorts
  • Gallery and artist research for a virtual gallery tour and marketplace app
  • AI ethics research as input into an AI ethics framework for the University of North Carolina Wilmington
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Linguistics and culture

Ellie’s work in linguistics is focused on human rights, language preservation, and bias - she’s a great resource for developing an understanding of how the language we use, or don’t use, impacts perceptions and experiences 

Highlights from her recent work:

  • ‘Chosen’ vs. ‘forced’ representation: A critical analysis of refugee representation in three graphic novels, March 2022
  • Commonalities in Indigenous language revitalization: A systematic literature review of revitalization practices, barriers, and measurements, December 2021 
  • Contact languages: Created and endangered by colonialist policies, March 2021
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Ellie Passmore Resume

UX/UI Designer, Researcher, Linguist

Design Thinking, User Research, Affinity Mapping, Usability Testing, Persona Development, User Journey Mapping, User Flows, Sitemaps, IA, Wireframes, UI Design, Design Systems, UX Writing

Figma, Adobe XD, UXPin, UXPressia, Xtensio, Asana, Jira, Confluence, Trello, Excel, PowerPoint, Word, Slack, Teams, GSuite, Zoom, Loom, TypeForm, Qualtrics, UserTesting


  • University of North Carolina Wilmington, Double Bachelor in Arts, Psychology and Anthropology, Minor in German, Graduated Summa cum laude
  • CITI Certification in Social & Behavioral Research , 2021
  • Google UX Certification , 2022
  • UX/UI Specialization Certificate, CalArts, 2020


2020 – present | Remote
UX/UI Designer, Researcher, UX Writer at Predictive UX

  • Create client primers on taxonomy, UX, and search
  • Author UX- and data-related articles and social media posts
  • Research UX, accessibility, and DEI as input into content strategy


  • RecoverX: an evidence-based medicine (EBM) augmented intelligence platform
    • Plan, conduct and synthesize clinician research
    • Capture user feedback during user interviews
    • Create affinity maps showcasing key themes uncovered during user research
    • Prioritize user research findings
    • Create high-fidelity wireframes showing flows for unified search experience
    • Define information architecture for search data coming from disparate sources
    • Analyze pertinent positives and pertinent negatives comparison for intuitiveness and recommend alternative approach
  • LemonBrew: a real estate platform with automated property valuation
    • Assist with wireframing and user flows for the LemonBrew site
    • Perform front-end user testing
    • Document bugs in JIRA for the development team
  • IQVIA: advanced analytics, technology solutions and clinical research services
    • Conduct user research
    • Synthesize user interview transcripts and aid in the consolidation of user wants and dislikes
    • Translate user feedback into an actionable features list

2020 – present | Remote
Usability Tester at UserTesting

  • Conduct front-end user testing on apps and websites
  • Perform live walkthroughs and user interviews

2021 Academic Year | Remote
Deep Learning AI Researcher at UNCW

  • Member of a collaborative interdisciplinary research team
  • Conducted and co-authored a systematic literature review in the field of AI ethics
  • Co-authored an AI ethics framework model for broad scale university use

2021 Academic Year | Remote
Writer at Hey Explorer Blog

  • Wrote blog articles on German-specific content, such as the best tools to learn the language
  • Researched materials for language learning


  • Graduated Summa cum laude
  • UNCW Honors College
  • Psi Chi Member
  • Lambda Alpha Member

  • Plastic Ocean Project (POP), University of North Carolina Wilmington
    • Executive Member, Art Committee Leader - As Art Committee leader, I organized POP’s 5th and 6th Annual Art Galas, which are aimed at raising awareness of ocean pollution and raising funds for the chapter
    • Grant writer
    • Participated in beach and river sweeps cleaning up trash , some of the sweeps and drives I participated in involved aiding in hurricane relief
  • Georgian Papers Programme
    • Transcribed handwritten German documents from the Georgian Period
    • Reviewed completed transcriptions for accuracy

Thought Leadership

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