Are you in the health
, or relationship
market? All businesses fit into one of these markets. The way you can tell is by asking yourself what the customer gets after buying from you: better health, a better business, or a better relationship.
Understanding this may seem trivial, but it’s a critical step in understanding the value you provide to your target customers. Simply put, if you are in the relationship market and you sell books, you aren’t selling some step-by-step logic, you are selling a different relationship.
Notice I didn’t say “better” or “improved.” Why? Because no one really wants to do the work to get better, because it sounds like work, right? People want to be transformed and experience significant shifts in their business, relationship, or health when they lay money down to buy something from you.
Keep this in mind as you go about defining your business and ask yourself again, what market are you in? Once you really understand the power of this question, you can then move on to determining what your market needs that allows you to develop a transformational offer your customers simply can’t refuse.
Tell me your stories, ask me your questions. I am here to help!
xoxo....good luck with your business!