BLOG
BLOG
CUSTOMER TRUST
April 3, 2018
Don't Make These Mistakes...
Experience #1: Slow Download Speed
It's no secret we don't like waiting for sites and apps to load, but did you know that users abandon a site after just a couple of seconds?

“At Google, we aim for under a half second.” 
- Maile Ohye, from Google

FARK! For real??? Well, don't sweat it too much...here's how you can fix this from a UX perspective: (1) If you can't keep your site/page/app from being bulky or slow, try showing load indicators as things are loading...loading...loading... (2) Work with the design and development teams to discuss why things are slow and see where you can either optimize images or change the code (3) Try simplifying the experience by breaking things across multiple pages - users don't mind clicks if they get speed, value, and simplicity.

Experience #2: No SSL
People expect SSL pretty much everywhere online these days. When you don't have it on your site, you run the risk of your customers seeing a page from Chrome or another web browser suggesting your site is unsafe. How uncool. 

To get SSL quickly enabled and to protect your site from attacks, consider using a service like Cloudflare. Cloudflare is pretty quick to setup, it's free, and it has the added benny of increasing site speed. So Cloudflare's like that awesome best friend who's just there for you, it not only makes you all SSL, but it also helps prevent bad experience #1.

Experience #3: Responsive, but UGLY
Responsive design is awesome, but it can backfire and reduce customer trust if it has huge fonts, pictures that don't really work on a smaller screen size, and loads of unnecessary white space.

To prevent your users from getting turned off by your responsive site, leverage a mobile-only set of styles so that you can customize the responsive design even further. Savvy?

To Your Success,
Karen
Get started with our UX AUDIT to test the usability of your site.
MARKET
April 2, 2018
What Market Are You In?
Are you in the health, business, or relationship market? All businesses fit into one of these markets. The way you can tell is by asking yourself what the customer gets after buying from you: better health, a better business, or a better relationship.
Understanding this may seem trivial, but it’s a critical step in understanding the value you provide to your target customers. Simply put, if you are in the relationship market and you sell books, you aren’t selling some step-by-step logic, you are selling a different relationship.

Notice I didn’t say “better” or “improved.” Why? Because no one really wants to do the work to get better, because it sounds like work, right? People want to be transformed and experience significant shifts in their business, relationship, or health when they lay money down to buy something from you.

Keep this in mind as you go about defining your business and ask yourself again, what market are you in? Once you really understand the power of this question, you can then move on to determining what your market needs that allows you to develop a transformational offer your customers simply can’t refuse.

Tell me your stories, ask me your questions. I am here to help!

xoxo....good luck with your business!
Transform your business without experiencing tech overwhelm.
Where We Are Located
Raleigh, NC & Washington, DC
Copyright 2018, Predictive UX, LLC | Terms & Conditions | Privacy Policy
Transform your business without experiencing tech overwhelm.
Where We Are Located
Raleigh, NC & Washington, DC
Copyright 2018, Predictive UX, LLC | Terms & Conditions | Privacy Policy